Of Lebanese origin, Mr. Assafiri is a mechanical engineering technician from Cegep Limoilou DEC-BAC and an industrial engineering CPI from Laval University. He is the president and founder of the Quebec-based company UpbioTM. He has admirable specific skills in project management. Generous and eternally concerned about those around him, Mr. Assafiri is particularly sensitive to teamwork, especially during trade missions. Mr. Assafiri's already impressive list of business initiatives includes importing dried mangoes into the heart of Quebec from Africa and the Middle East, and promoting local production with his famous Upbio organic chocolates.